Cory Friedman had me on the Influencer Genesis summit earlier this year, where he asked me about finding and creating a content calendar for your business. Creating a content calendar is something that a lot of business are struggling with, as they are trying to fill it up to the brim, and don’t know what to fill it up with. But what if I told you there was a better way? With the production of content being at an all-time high, and more and more companies producing just a tonne of garbage content, I think we need to step back a bit. Get off that hamster-wheel of content production and only start creating content that can actually make an impact on your business. It was an interesting talk, where I went through all the steps needed to identify the topics worth pursuing for your business, no matter the industry.