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Growing Steady | Intentional Creative Business Podcast
Wandering Aimfully
264 episodes
1 month ago
We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
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Entrepreneurship
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All content for Growing Steady | Intentional Creative Business Podcast is the property of Wandering Aimfully and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
Show more...
Entrepreneurship
Business,
Careers
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239 - Spring 2025 Launch Recap (lower sales, big lessons, and future shifts)
Growing Steady | Intentional Creative Business Podcast
58 minutes
7 months ago
239 - Spring 2025 Launch Recap (lower sales, big lessons, and future shifts)

Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we’re using it as a chance to adapt, experiment, and pivot. 


In this launch recap episode, we’re breaking down:

  • The details of our Spring 2025 launch (amidst first trimester, new 6-month option, and our very minimal marketing effort)
  • Why we think sales were lower this time (hello, economic uncertainty, changing buyer behavior, and declining web traffic)
  • What we’re doing differently moving forward (getting back on social, refining our offers, and leaning into AI tools for creators)
  • Our plans for WAIM Unlimited, Calm Launch Formula, and where we see our business evolving for the rest of 2025

If you’ve ever had a launch that didn’t go as planned, we hope this episode reminds you that business is an ever-changing game—and that reinvention is part of the process. Listen in for our takeaways and what’s next for us!

🔗 See our fancy new office at https://wanderingaimfully.com/now


***


😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 


💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

Growing Steady | Intentional Creative Business Podcast
We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.