Why is scrum so popular in #productdevelopment environments? Why has this lightweight #agileframework proven to be the most widely adopted product development framework in the world? In this short video, John McFadyen explains why Scrum has proven itself to be one of the most reliable, effective product development frameworks in the world. About John McFadyen If you are interested in becoming an agile coach and value mentored, coach-driven skills development in your journey to mastery, visit our Growing Scrum Masters page on https://www.growingscrummasters.com/ If you like the idea of becoming a scrum master and want to achieve internationally recognised and certified accreditation as a scrum master, visit our Certified Scrum Master (CSM) course page on https://www.agilecentre.com/courses/s.... If you are already a scrum master and want to upskill to a more advanced level of knowledge and agile coaching capability, visit our Advanced Certified Scrum Master (A-CSM) course page on https://www.agilecentre.com/courses/s.... If you have several years’ experience as a scrum master and want to validate and certify your professional skills, visit our Certified Scrum Professional Scrum Master (CSP-SM) course page on https://www.agilecentre.com/courses/s... For more information on John McFadyen, connect with John on LinkedIn at https://www.linkedin.com/in/johnmcfad....