If you've climbed the corporate ladder as a traditional manager, and then as a more senior leader in the organization, it can be hard to grasp #agile or #scrum because you have no frame of reference for those kinds of values, principles, and a lightweight #productdevelopment framework. You know tight management. You know steering the ship. You know #projects. And you know #projectmanagement. What is #scrum and why is it something #leadership teams need to consider? In this short video, John McFadyen talks about the kinds of things that may interest leadership teams, possibly even executive teams, when it comes to understanding how #scrum enables effective #productdevelopment. About John McFadyen If you are interested in becoming an agile coach and value mentored, coach-driven skills development in your journey to mastery, visit our Growing Scrum Masters page on https://www.growingscrummasters.com/ If you like the idea of becoming a scrum master and want to achieve internationally recognised and certified accreditation as a scrum master, visit our Certified Scrum Master (CSM) course page on https://www.agilecentre.com/courses/scrum-master/certified-scrummaster/. If you are already a scrum master and want to upskill to a more advanced level of knowledge and agile coaching capability, visit our Advanced Certified Scrum Master (A-CSM) course page on https://www.agilecentre.com/courses/scrum-master/advanced-certified-scrummaster/. If you have several years’ experience as a scrum master and want to validate and certify your professional skills, visit our Certified Scrum Professional Scrum Master (CSP-SM) course page on https://www.agilecentre.com/courses/scrum-master/certified-scrum-professional-scrum-master/ For more information on John McFadyen, connect with John on LinkedIn at https://www.linkedin.com/in/johnmcfadyen/. #agile #agilecoach #agilecoaching #agileprojectmanagement #agileproductdevelopment #agility #businessagility #scrum #scrummaster #scrumtraining #scrumcertification #scrumalliance #agilecentre #johnmcfadyen #coach #coaching #certifiedscrummaster