In traditional #projectmanagement environments, the business analyst plays a critical role in helping product stakeholders and customers communicate their problems, wants, and needs to the production team. In #scrum, the #productowner is generally responsible for initiating discussion and conversations with customers, in collaboration with #developers on the #scrumteam, to identify what matters, why that is important, and how the solution creates value for customers. In a hybrid environment, where you have a traditional #management style organization with pockets of #agile, you will often have #productowners working in conjunction with #businessanalysts, and it can be confusing as to which role creates value for the #scrumteam In this short video, John McFadyen talks about the difference between a product owner and a business analyst, and provides some insight into how each role can create and contribute value to the team. About John McFadyen If you are interested in becoming an agile coach and value mentored, coach-driven skills development in your journey to mastery, visit our Growing Scrum Masters page on https://www.growingscrummasters.com/ If you like the idea of becoming a scrum master and want to achieve internationally recognised and certified accreditation as a scrum master, visit our Certified Scrum Master (CSM) course page on https://www.agilecentre.com/courses/s.... If you are already a scrum master and want to upskill to a more advanced level of knowledge and agile coaching capability, visit our Advanced Certified Scrum Master (A-CSM) course page on https://www.agilecentre.com/courses/s.... If you have several years’ experience as a scrum master and want to validate and certify your professional skills, visit our Certified Scrum Professional Scrum Master (CSP-SM) course page on https://www.agilecentre.com/courses/s... For more information on John McFadyen, connect with John on LinkedIn at https://www.linkedin.com/in/johnmcfad.... #agile #agilecoach #agilecoaching #agileprojectmanagement #agileproductdevelopment #agility #businessagility #scrum #scrummaster #scrumtraining #scrumcertification #scrumalliance #agilecentre #johnmcfadyen #coach #coaching #certifiedscrummaster