In a traditional #projectmanagement environment, diligence, compliance and obedience are valued. Your job is to do as you are told, within the time and cost constraints provided, and make sure that you deliver the work that has been allocated to you. Simple. Straightforward. Predictable. In an #agile environment, we are asking deeply experienced and competent knowledge workers to solve problems that have never been solved before and build products and features that have never been built before. The focus shifts from obedience, compliance, and diligence to creativity, collaboration, and inspiration. We want teams to stretch and deliver the most valuable products, features and services that they are capable of creating. It starts with a strong sense of purpose and a clear mission for the team. In this short video, John McFadyen explains why purpose is so critical to team development, and how inspiration and mission fuel great work. About John McFadyen If you are interested in becoming an agile coach and value mentored, coach-driven skills development in your journey to mastery, visit our Growing Scrum Masters page on https://www.growingscrummasters.com/ If you like the idea of becoming a scrum master and want to achieve internationally recognised and certified accreditation as a scrum master, visit our Certified Scrum Master (CSM) course page on https://www.agilecentre.com/courses/s.... If you are already a scrum master and want to upskill to a more advanced level of knowledge and agile coaching capability, visit our Advanced Certified Scrum Master (A-CSM) course page on https://www.agilecentre.com/courses/s.... If you have several years’ experience as a scrum master and want to validate and certify your professional skills, visit our Certified Scrum Professional Scrum Master (CSP-SM) course page on https://www.agilecentre.com/courses/s... For more information on John McFadyen, connect with John on LinkedIn at https://www.linkedin.com/in/johnmcfad....