In this conversation, Eliz Phillips shares her journey as a Creative Services Director, discussing how creativity has shaped her career and personal life. She reflects on her experiences in advertising, the challenges of entrepreneurship, and the evolving role of creativity in the workplace, especially in the context of AI. Eliz emphasizes the importance of overcoming fear in creative expression and applying creativity beyond professional boundaries. She advocates for the value of creativity in an increasingly automated world, encouraging others to embrace their unique perspectives and ideas. Eliz Phillips is a Senior Director, Creative Services in Washington, D.C. She has worked in the creative field for nearly 30 years—as a copywriter, content strategist, consultant, and creative director. She’s launched her own agency, freelanced at top agencies in the area and worked at Arnold Worldwide. She is a graduate of VCU Brandcenter.When she’s not working, she meditates, lifts weights, jogs, walks, hikes, takes classes and volunteers as an escort for Chicago Honor Flights. She is a part time Uber driver and full time cheerleader for her three teenagers. She also has a rescue dog and a barn cat. Links: https://brandcenter.vcu.edu/ Chapters 00:00 Creative Services and Career Journey 10:52 The Year of Yes: Embracing Opportunities 14:46 Building a Brand: Challenges and Triumphs 19:24 Identifying Good Ideas and Creative Processes 20:09 The Power of Idea Generation 21:16 Harnessing AI for Creativity 23:14 Overcoming Creative Blocks 25:03 Applying Creativity Beyond Work 30:02 Navigating a Creative Career