Strategy, AI, and Expanding Your Market with Jaden Miller

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Growing In The Green Industry

NALP Young Professionals

263 episodes

1 day ago

The National Association of Landscape Professionals, Young Professionals Network Podcast powered by STIHL. The best podcast for the Green Industry! Each week our hosts and guests discuss the topics that matter most for landscape professionals, including career advancement, hiring, professional development, retention, sales, operations, and more! Growing in the Green Industry is produced by NALP's Young Professionals Network. Learn more at www.landscapeprofessionals.org/youngprofessionals

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Strategy, AI, and Expanding Your Market with Jaden Miller

Growing In The Green Industry

45 minutes 20 seconds

8 months ago

Strategy, AI, and Expanding Your Market with Jaden Miller

In this episode of Growing in the Green Industry, we welcome our guest Jaden Miller, Marketing Manager at Weller Brothers Landscape Professionals. Jaden shares her journey of transitioning her marketing career into the landscape industry. She shares the challenges of marketing in a highly visual industry, and the importance of data and understanding the target audience in your marketingefforts. She also touches on utilizing AI tools for various tasks, the challenges of expanding a business into new markets, and the importance of strategic planning. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.