It's here! Ads are officially landing inside your AI search results, and Google’s not asking for permission. In this episode, Mike Ryan and Chris break down the massive global rollout of AI Overviews (AIO) and AI Mode (AIM). They reveal the experimental phase where ads will soon appear inside the AI content itself, and expose the most critical issue: advertisers currently have neither an opt-in nor an opt-out for these new properties. This means your existing ad budget is being automati...
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It's here! Ads are officially landing inside your AI search results, and Google’s not asking for permission. In this episode, Mike Ryan and Chris break down the massive global rollout of AI Overviews (AIO) and AI Mode (AIM). They reveal the experimental phase where ads will soon appear inside the AI content itself, and expose the most critical issue: advertisers currently have neither an opt-in nor an opt-out for these new properties. This means your existing ad budget is being automati...
Google Marketing Live Recap: AI Overviews, PMax reporting, AI Max, and more
Growing Ecommerce – The Retail Growth Podcast
45 minutes
5 months ago
Google Marketing Live Recap: AI Overviews, PMax reporting, AI Max, and more
Google is positioning AI at the center of its advertising ecosystem with substantial changes to search, shopping, and campaign management. The new "PowerPack" approach combines Performance Max, Demand Gen, and AI Max for search campaigns, though questions remain about how these components will work together without cannibalizing each other. • AI Overviews and AI Mode represent massive shifts in search, with Google generating answers directly and using "query fanning" to search multiple queri...
Growing Ecommerce – The Retail Growth Podcast
It's here! Ads are officially landing inside your AI search results, and Google’s not asking for permission. In this episode, Mike Ryan and Chris break down the massive global rollout of AI Overviews (AIO) and AI Mode (AIM). They reveal the experimental phase where ads will soon appear inside the AI content itself, and expose the most critical issue: advertisers currently have neither an opt-in nor an opt-out for these new properties. This means your existing ad budget is being automati...
