Fruitful founder and designer Ben Lueders just wrote a book with the help of his creative kids! "Escape from Terikiak" is the first book in a new children’s adventure series, and geared toward kids ages 8-13 (although all ages enjoy it). Buy the book here: https://www.benlueders.com/book In this episode of Growing a Fruitful Brand, Raj interviews Ben about: ‍‍‍The process of writing a book with your kids The challenges and joys of creative collaboration When to make something for yourself and when to share it with others Why a Walrus drinking coffee was a great creative idea ️A crazy coincidence between Ben’s book and Treasure Island Which Ninja Turtle are you? How Ben’s book almost turned into Spy Kids 2