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GROWIN...CONTENT. CONNECTION. COMMUNITY. IN-CO.mpany WITH YOU & leaders from the world’s best brands to share the next chapter of their growth story. ‘Real’ stories curated with ♡ for you.
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MOMENTS 10: DIAGEO - Secrets Of Out Of The Bottle Innovation: Global Head Of Digital Innovation
GROWIN
6 minutes 17 seconds
3 years ago
MOMENTS 10: DIAGEO - Secrets Of Out Of The Bottle Innovation: Global Head Of Digital Innovation
TRAILER + MOMENTS are picked for you from the full GROWIN podcast episode. GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.
Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally
In these moments, we ask Benni to tell you how he has structured innovation in a big complex matrix organisation like Diageo. Benni differentiates between inside-the-bottle and out-of-the-bottle innovation and reveals how he has structured his function like a start-up- a little Diageo within the big Diageo - to get the buy-in and funding from Diageo’s senior leadership to solve their business problems.
Watch these MOMENTS on Youtube: https://youtu.be/kBrKNrkXf34
Listen to the full EPISODE on YouTube: https://youtu.be/u0yYF456uDU
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BENNI LICKFETT: https://www.linkedin.com/in/bennilickfett/
ACCENTURE (SPONSOR): https://www.accenture.com
GROWIN
GROWIN...CONTENT. CONNECTION. COMMUNITY. IN-CO.mpany WITH YOU & leaders from the world’s best brands to share the next chapter of their growth story. ‘Real’ stories curated with ♡ for you.
FOLLOW ►
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TWITTER: https://twitter.com/INCOwith/
LINKEDIN: https://www.linkedin.com/company/in-co./
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