In this candid, energising episode of Grow Your Tutoring Business, I share how I’m getting my mojo back by tackling a topic many tutors avoid: sales. We unpack the difference between the sales conversation and the close, and why the “salesy” feeling usually shows up at the very end—not at the start. I break down stalls vs objections (overwhelm vs price, add-ons, and negotiation) and explain why pushback happens at every price point, whether you charge £15 or £60+ per hour.

You’ll leave with three practical moves you can implement today: make pricing front and centre (or give a clear “from” range if you’re bespoke) to pre-filter enquiries; turn your most common objections into FAQs and content across your website and socials to answer them upfront; and use confident closing questions that smoothly move parents to a decision—think “Which evening works best?” and “Here’s how to get started.” If you don’t have a website, a pinned PDF/proposal works too. Simple tweaks, fewer awkward chats, and more right-fit clients.

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