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Ep 010 - Podcasting Expert Defines True Success in Podcasting (ft. Tom Brown from Chicago Podcast Studio)

This episode of Grow Your Podcast with Josh Lewis dives into the REAL ROI of video podcasting—especially for businesses in Greater Cincinnati & Northern Kentucky. Tom Brown of the Chicago Podcast Studio breaks down why “right views” beat “more views,” how to turn interviews into relationships and revenue, and why high-quality production builds instant credibility—all while keeping your show sustainable and fun.

You’ll learn:

- What success actually looks like for a podcast (hint: not just ad money)

- A simple strategy to turn your show into a client engine (networking vanity metrics)

- When individuals vs. businesses should start a show—and who shouldn’t

- Why video is better than audio for discoverability (clips, social, and brand touchpoints)

- DIY vs. studio: cost, time, and peace-of-mind tradeoffs

- How to pitch sponsors early (local partners & niche-aligned brands)

If you’re in Greater Cincinnati/NKY and want help launching or leveling up a video podcast, book a studio tour at Cincinnati Podcast Studio.

Connect with Tom Brown:

- https://www.linkedin.com/in/thomas-brown-innovadigital

- https://www.linkedin.com/company/chicago-podcast-studio

- https://www.linkedin.com/company/creator-space-chi

Connect with Josh Lewis:

- https://www.linkedin.com/in/devisinggood

- http://instagram.com/devisinggood

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Subscribe & Listen to more content here:

➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast

➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ

➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379

➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

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Produced by the Cincinnati Podcast Studio

Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast?

Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour

Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com

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