Julie Podewitz, CEO and Founder of Grow Your Occupancy, is passionate about helping senior living providers maximize sales efforts and grow occupancy. Join Julie as she chats with senior living leaders who share their tips and strategies. AND, they’ll have some fun along the way!
All content for Grow Your Occupancy is the property of Julie Podewitz and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Julie Podewitz, CEO and Founder of Grow Your Occupancy, is passionate about helping senior living providers maximize sales efforts and grow occupancy. Join Julie as she chats with senior living leaders who share their tips and strategies. AND, they’ll have some fun along the way!
Where to Wisely Put Your Marketing Dollars: Julie Talks With Expert Senior Living Marketer Lola Rain
Grow Your Occupancy
27 minutes
6 months ago
Where to Wisely Put Your Marketing Dollars: Julie Talks With Expert Senior Living Marketer Lola Rain
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with longtime senior living marketing expert Lola Rain.
Lola shares her advice around budgets, knowing your cost per lead and your cost per move in to know best ways to allocate funds: where are the best places to put your marketing dollars and where maybe to pull those dollars from?
Lola is unique in that she works in a variety of different senior living spaces for different levels of care, with a focus on higher end CCRCs and rental communities. It's important to note that when she talks about one or two move-ins in a month, she's talking about the high end model of senior living with big dollar entry fees.
Grow Your Occupancy
Julie Podewitz, CEO and Founder of Grow Your Occupancy, is passionate about helping senior living providers maximize sales efforts and grow occupancy. Join Julie as she chats with senior living leaders who share their tips and strategies. AND, they’ll have some fun along the way!
