Summary In this episode of the Grow With The Flow podcast, hosts Dov Carpe and Dave Silverman welcome Matthew Holman, founder of Subscription Prescription. They discuss the evolution of e-commerce and subscription models, the importance of community building, and strategies for customer retention. Matthew shares his journey from shipping technology to becoming an authority in subscriptions, emphasizing the need for compelling offers and understanding customer journeys. The conversation also touches on balancing work and personal life, as well as providing valuable advice for entrepreneurs feeling stuck in their careers. Chapters 00:00 Matthew's Journey to Subscriptions 05:58 The Creation of Commerce Catalyst Community 14:08 The Role of a Fractional Subscription Leader 17:02 The Importance of Compelling Offers 21:48 Creating Offers for Physical Products 23:17 Subscription Models for Cameras 24:39 Understanding Customer Needs and Use Cases 26:03 Promoting Adoption and Removing Friction in the Customer Journey 29:52 Retention Strategies for Subscription Businesses 31:58 Acquisition Hacks: Post-Purchase Surveys and Personalized Outreach 39:40 Collaboration and Problem-Solving in Sales 45:10 Balancing Personal and Professional Goals in Business chargeflow.io thesubscriptiondoc.com