Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z and President and Founder of the Snow Agency, shares his journey from being an orthodontist to becoming a digital marketing expert. He started his digital marketing career as a hobby while serving in the US Air Force, and quickly scaled his affiliate network to generate nine figures in revenue. He explains the difference between influencers and affiliates, and how brands can leverage both to drive sales. He also discusses the importance of usage rights and how brands can manage them effectively. In this conversation, Jonathan Snow shares insights on influencer marketing, the value of UGC, and the importance of being a student of e-commerce. He advises brands to focus on building their network, being transparent with themselves and their employees, and identifying and solving the challenges that are holding them back. He also emphasizes the need for continuous learning and staying updated with industry trends.

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