Even the most innovative project won’t sell itself without a plan and effort. A startup needs to have a sales strategy. Where to start? How to do it right and avoid common mistakes? What to do when your investor has a different view? The answers and hints are coming. From the best source.

In this episode, we talk with Marvin Liao, an advisor to several Family offices, executive coach, and opportunistic angel investor. Marvin was a Partner in 500 Startups and has held executive management roles in Yahoo. He is a Mentor for several Startup Accelerator programs.

Let’s find out how to create a killer sales strategy.