In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.
In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.

Seneca's students come from many different countries and many different walks of life. They bring an outsider's perspective to advertising...and the industry benefits from it. Over the next few weeks, we will be exploring how the outsider status of Seneca's CAB students and recent grads, have made them better at advertising, now that they're on the inside.
Kyrie Jamir's arrival into world was heralded by AC/DC's Thunderstruck so she is definitely ain't no wall flower. Kyrie moved to Canada from the Philippines and before studying at Seneca, she was a stylist, makeup artist, photographer, model, modeling mentor, and event planner. She even launched her own business in fashion.
These experiences have allowed her to appreciate many different points of view. She has a kaleidoscope of perspectives that makes her well equipped for the ad world.