In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.
In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.
Helen Keller once said, “Life is either a daring adventure, or nothing.”
Matt Foulk’s 9-5 is CSO of Jolly Good but when he’s not working, he can be most often found on his bike (or one of several).
Matt is the Founder of Ghost Gravel (an adventure cycling company that creates and supports extraordinary adventures 'off the beaten track') and unsurprisingly a huge supporter of adventure.
Matt believes adventure is important not just for health and happiness but also for excelling as a strategist. To find out why and how you can inject your life with more adventure, take a listen.
