In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.
In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.

This week, we are taking a short break from our APG Canada at 10 series with the launch of the first episode of our Canada VS series, a continuation of the event we hosted last month at Publicis.
Have a listen to our conversation with Tim Hopkins, National Strategy Lead at The & Partnership. Tim came to Canada some 6 years ago from London. In this episode, he reflects on what makes strategic planning in Canada different from the rest of the world and what a Canadian style of strategic planning might have to offer the industry.