In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.
In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.
For the last few weeks we have been talking to industry thought leaders on how strategic planning in Canada has changed over the last 10 years and what might be in store for the next.
In our final episode in this series, we are talking to Emily MacLaurin-King,VP GAD and Josh Hansen, VP Strategy at McCann and Rebeca Stutley, SVP Storytelling and Communications at Kids Help Phone, a mental health support platform for Canadian youth.
Get their perspective on how strategic planning has played an integral part in their combined success and partnership and see their work in action.
Feel Out Loud - Hidden Feelings
Kids Help Phone is a space where young people can feel safe and secure to free themselves from all the feelings they hold inside.
https://www.youtube.com/watch?v=uv0KSwhgCKc
Feel Out Loud - Fine
This creative pulls back the curtain and reveals how young people are really feeling when they say that they’re “fine.”
https://www.youtube.com/watch?v=Z0mphDDrMfo
KHP Identity Redesign - Help in all Sizes
The help KHP provides comes in all sizes. And now, so does their new brand identity.
https://www.youtube.com/watch?v=hxtnRaYETO8