In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.
In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.
This week, we're shifting our gaze (and ears!) to the West coast to hear what Jack Dayan, Partner and Head of Strategy at Full Punch, has to say about the last 10 years of strategic planning in Canada and what might be in store for the next 10.