This is part three, the final episode, in my three-part salon marketing series, and today it’s all about solutions.
If you’ve listened to the first two episodes, you’ll know that the biggest problem in most salons isn’t attracting new clients, it’s keeping them. So in this episode, I’ll show you how to identify where your business is leaking clients, how to use your data to pinpoint what (and who) needs improvement, and how to start fixing it.
You’ll learn the key retention metrics to track, how to interpret them, and how to turn those numbers into action, through training, coaching, and better systems. Because the key to sustainable growth isn’t through endless promotions and constantly chasing new clients, it comes from keeping the ones you already have.
IN THIS EPISODE:
[00:00] Welcome to part three of the salon marketing series
[01:00] Recap: what marketing really is and why most salons lose clients
[02:00] The Starbucks lesson, “one client at a time”
[03:00] Why data is your most powerful marketing tool
[03:39] Understanding new vs. existing client retention
[05:01] Benchmarks: what your retention rates should look like
[06:33] Why individual stylist data matters more than salon averages
[07:39] Using data to identify what (and who) needs improvement
[08:53] Recap of the three-part marketing framework
[12:00] Final message: growth happens one client at a time
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Until next time!
Antony
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