313 Feedback, Surveys, and the Secret to Salon Growth

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Grow My Salon Business Podcast

Antony Whitaker

321 episodes

1 week ago

I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever. Join Antony Whitaker talking to thought leaders on the business side of the hairdressing industry discussing insightful, provocative and inspiring ideas that matter. Get ready to learn, get ready to be challenged, get ready to be inspired and most importantly get ready to grow your salon business!

All content for Grow My Salon Business Podcast is the property of Antony Whitaker and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

313 Feedback, Surveys, and the Secret to Salon Growth

Grow My Salon Business Podcast

13 minutes

2 months ago

313 Feedback, Surveys, and the Secret to Salon Growth

This week, I’m diving into what is often an overlooked growth strategy for salons, market research. The starting point for effective market research is to remember that “you are not your client.” The decisions you make about pricing, services, and the salon experience shouldn’t always be based on what you would want.

In this episode, I share simple, practical ways to gather real insight from the people who matter most, your clients. From casual conversations in the chair to formal surveys and even visiting other salons yourself, you’ll learn how to collect feedback, “feed it forward,” and create an experience that keeps people coming back.

IN THIS EPISODE:

[00:00] Welcome and setting the scene for year-end focus
[01:00] Why “you are not the client” is a crucial mindset shift
[02:15] Experiencing another salon as a client
[04:00] How assumptions about client needs can mislead
[04:40] Market research methods that actually work
[05:44] Using everyday conversations as powerful research
[06:46] Feedback and the “feed it forward” principle
[10:32] Turning feedback into action for continuous improvement
[12:36] Episode wrap-up and next week’s teaser

Want MORE to help you GROW?

📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/

🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/

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Until next time!
Antony

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