310 Hustle, Grit, and Growth: Building a Salon Career in a New Country with Mikki Auld

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Grow My Salon Business Podcast

Antony Whitaker

321 episodes

6 days ago

I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever. Join Antony Whitaker talking to thought leaders on the business side of the hairdressing industry discussing insightful, provocative and inspiring ideas that matter. Get ready to learn, get ready to be challenged, get ready to be inspired and most importantly get ready to grow your salon business!

All content for Grow My Salon Business Podcast is the property of Antony Whitaker and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

310 Hustle, Grit, and Growth: Building a Salon Career in a New Country with Mikki Auld

Grow My Salon Business Podcast

48 minutes

2 months ago

310 Hustle, Grit, and Growth: Building a Salon Career in a New Country with Mikki Auld

Register here for my free masterclass: Unlocking Your Stylists’ Potential: The key to boosting Productivity and Profits in Your Salon, or head to www.GrowMySalonBusiness.com/masterclass

In this week’s episode, I’m joined by Australian salon owner and stylist, Mikki Auld. Earlier this year, Mikki left her Brisbane salon in the hands of her team and took a huge leap, moving to Los Angeles to start over from scratch.

Within no time at all, she was fully booked, not because of luck, but because of hustle, grit, and sheer determination.

We talk about why she made the move, how she built a client base in a new country with no connections, and the strategies she uses to keep her Brisbane salon thriving without her being there day-to-day.

I love a bit of hustle and seeing people get out there, build their book from scratch and doing that in another country, when you don’t have a social network, takes courage and a lot of self-belief.

IN THIS EPISODE:

[00:29] Mikki’s move from Brisbane to Los Angeles

[02:36] The O-1 visa process and making the leap
[06:24] Why LA was the right fit and finding a salon space
[09:55] Getting licensed in the US
[12:13] The power of hustle: flyers, posters, and ads
[15:44] Building clients through Meta ads and old-school marketing
[19:17] Starting over: what it feels like to build again
[22:20] Differences between the US and Australian salon industry
[25:00] Pricing, tipping, and client expectations
[26:00] Running her Brisbane salon remotely with systems and leadership
[34:54] Lessons from building structure and management teams
[37:51] Learning from US salon culture and service standards
[44:00] Employee entitlements vs US benefits

Want MORE to help you GROW?

📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/

🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/

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