Re-branding is one of the ways brands try to showcase their changing direction and evolving story. It can also be a great Growth driver if done right. Piyush talks about the reasons of undergoing a rebranding excercise and helps you identify if your brand needs to undergo the process.

In this episode, the following is covered:

• What's rebranding and how can it help? - Proactive vs Reactive
• When to rebrand? Determine the catalyst
• How can rebranding help your brand grow?
• Learn to tell your brand story - All Marketers are Liars by Seth Godin

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