In this raw episode of Grow By Design, I dive deep into the real meaning of passion and why suffering is absolutely required for business success. Recording from our Naples location, I break down the one correlation I've found between all my biggest wins - passion drove everything. I share insights from Cameron Haynes' book "Undeniable" about how the Latin roots of passion literally mean "to suffer and endure," and why this changes everything about how you should approach building your business. I get honest about the plateaus, anxiety, and lowest lows that come with being obsessed and passionate about your company, and why your "why" needs to be bigger than money to sustain you through the suffering. Whether you're a business owner struggling with direction, hesitating because you want things perfect, or questioning your leadership strength, this episode will help you understand that the struggle isn't a sign you're doing something wrong - it's proof you're doing something meaningful. I also tackle why staying uncomfortable is the only way to grow, the difference between suffering now by trying hard versus suffering later from regret, and how to avoid "rocking chair syndrome" where you spend your final years wondering what could have been.