Episode 53 - The Case for Fewer, Deeper Tech Partnerships

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Groundwork

Tai Rattigan

53 episodes

1 week ago

Groundwork features leaders building partnerships ecosystems at the best tech companies around the world. Hosted by Tai Rattigan and developed by Partnership Leaders, this podcast will help you gain the insights needed to build a successful partner program, one episode at a time.

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Episode 53 - The Case for Fewer, Deeper Tech Partnerships

Groundwork

38 minutes 51 seconds

5 months ago

Episode 53 - The Case for Fewer, Deeper Tech Partnerships

Ron Piovesan is back on Groundwork, this time to share why Okta is going deep with fewer partners instead of going wide. In this episode, Ron unpacks the strategic shift from managing a broad ecosystem to focusing on a small number of high-impact partnerships. He shares how his team aligns long-term product roadmaps and go-to-market strategies with just six partners, while still supporting a vibrant integration ecosystem.

Our favorite takeaways:

- Focusing on fewer, high-impact partners enables deeper collaboration and better returns

- Empathy is essential for navigating internal alignment and sustaining long-term partnerships

- Scalable ecosystems require delightful, self-serve partner experiences

- Developer relations and partnerships are converging, and companies need to adapt

- Data-driven signals from sales and product can reveal the next strategic partner

Timestamps:

03:01 - Why Okta Is Prioritizing Fewer Partners

06:28 - The Business Case for Going Deep

10:03 - The Risk of Missing the Next Big Partner

12:17 - Managing a Massive Integration Ecosystem

14:43 - What Makes a “Delightful” Partner Experience

17:05 - Developer Relations vs. Partnerships

19:06 - How Small Companies Can Get on Okta’s Radar

25:10 - Using Data to Identify Emerging Partners

27:53 - Ron’s Ideal Internal AI Tool

30:49 - Why Customers Are the Best Advocates

33:01 - Avoiding the Novelty Trap

35:02 - How Empathy Drives Internal Alignment

#Partnerships #EcosystemStrategy #TechPartnerships #DeveloperRelations #SaaSGrowth #B2BMarketing #PartnerPrograms #IntegrationStrategy #GoToMarket #ChannelPartners #StrategicAlliances

Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 2,000+ members worldwide, facilitating virtual and in-person events, sharing insights, and promoting personal and professional development.