Episode 46 - Kyle Schroeder of Movable Ink

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Groundwork

Tai Rattigan

53 episodes

1 week ago

Groundwork features leaders building partnerships ecosystems at the best tech companies around the world. Hosted by Tai Rattigan and developed by Partnership Leaders, this podcast will help you gain the insights needed to build a successful partner program, one episode at a time.

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Episode 46 - Kyle Schroeder of Movable Ink

Groundwork

45 minutes 52 seconds

1 year ago

Episode 46 - Kyle Schroeder of Movable Ink

In this episode, Kyle shares his career journey in partnerships from an intern at ExactTarget to his current role. We covered the importance of structured partnerships, the transition from ExactTarget to Salesforce, and the strategic role of partnerships at Movable Ink. (movableink.com) Kyle explains how his team supports sales regions, measures success through partner involvement in revenue, and the significance of building long-term relationships. Here are our favorite takeaways: - Strategies for securing resources and aligning partnership goals with company objectives. - The role of storytelling and data in demonstrating the value of partnerships. - The benefits of having a dedicated strategic partner management function. Timestamps 05:06: Structured Partnerships at ExactTarget 07:20: Advanced Partnership Strategies at ExactTarget 09:43: Measuring Partnership Value and Incrementality 11:29: Transition to Salesforce and Cultural Integration 14:43: Integrating ExactTarget Partners into the Salesforce Ecosystem 17:32: Current Role and Team Structure at Movable Ink 20:03: Measuring Success and Attach Rate at Movable Ink 22:07: Balancing Partner Influence and Internal Perception 24:53: Compensation Structure for Partner Teams 27:28: Strategic Partner Management and Goal Setting 30:48: Transition from Director to VP at Movable Ink 34:15: Articulating Business Case for Additional Resources 37:38: Longevity in Partnerships Role and Career Growth 40:10: Navigating Internal Relationships and Friction 43:13: Strategic Partnerships and Executive-Level Conversations Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development. Find us on: LinkedIn: https://www.linkedin.com/company/partnership-leaders Apple Podcasts: https://link.partnershipleaders.com/gw-applepodcasts Spotify: https://link.partnershipleaders.com/gw-spotify #partnerships #marketingtech #movableink