In this episode, Alexander Shyshko takes us through his career journey, starting in direct sales and his transition to partnerships. Now the CRO at Outbound Funnel, Alex shares his insights on how his passion for building relationships has shaped his career and current role.
He and Tai cover the following:
- Differences between working in tech companies and running an agency.
- The importance of capacity planning in agencies.
- Strategies for managing capacity, including efficient hiring and talent deployment.
- The role of standardization in process optimization and client satisfaction.
Timestamps:
00:43: Alex's Journey into Partnerships
02:45: Transition to Agency Work
03:24: Differences Between Tech Companies and Agencies
04:27: Treating Agency Partners as Extensions
05:28: Importance of Capacity Planning
06:48: Challenges of Scaling in an Agency
07:54: Capacity Planning Process
08:59: Empathizing with Capacity Constraints
10:01: Standardizing Processes in Agencies
11:01: Seamless Handoffs Between Partners and Agencies
12:03: Customizing Projects for Specific Clients
13:35: Ensuring Project Success with Proper Planning
15:43: Balancing Referrals and Capacity
17:14: Financial Incentives for Agencies
18:46: Strategic Use of Agency Partners
20:18: Enhancing Customer Success with Agencies
22:43: High-Impact Referrals from Agencies
25:21: Standardizing Statements of Work (SOW)
27:23: Customizing SOWs for Unique Client Needs
29:26: Transparency and Documentation in Agency Work
31:18: Importance of Continuous Collaboration
33:05: Educating Partners and Teams
35:07: Accountability and Timeline Management
37:10: Sharing Control in the Sales Process
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
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