In this episode, Cory Snyder, Head of Partnerships at Teamwork.com, discusses his journey and experience building and managing successful company partnership programs.

He and Tai delve into strategies and tactics for creating effective partnerships, the importance of understanding and meeting partner needs, and the role of data in driving partnership strategies. Cory discusses: - The importance of understanding partner needs and being prescriptive in helping them meet their goals. - The role of data in driving partnership strategies and the need for a transparent methodology and execution plan. - How to build partnership programs by leveraging existing integrations and middleware. - The importance of clear and straightforward communication, especially when dealing with executives unfamiliar with partnership terminologies. Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development. #partnerships #ecosystems #alliances #teamwork