In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
36 - The Art of Balancing Creativity and Leadership - Tassia Swulinska
Groundbreakin
56 minutes
2 years ago
36 - The Art of Balancing Creativity and Leadership - Tassia Swulinska
What is it that makes a design truly captivating, and how can you lead a team of talented creatives to craft such masterpieces? We had the pleasure of sitting down with Tassia Swulinska, design visionary and design director at Dixon Baxi, to uncover the secrets behind her staggering success in the world of book cover design and creative leadership. Throughout our conversation, we explore Tassia's unique approach to managing a highly creative team, striking a delicate balance between individu...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
