In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
33 - The Art of Copywriting - with Devargh Mukherjee
Groundbreakin
1 hour 1 minute
2 years ago
33 - The Art of Copywriting - with Devargh Mukherjee
For this episode of the #Groundbreakin , we have Devargh, a copywriter and advertising strategist works at the Talented, we talked about his journey and insights into the ever-changing world of copywriting. We discussed the challenges of balancing unsexy work with the sexy stuff. We also delved into the strategy of making it in the advertising world and the role of social media beyond just selling your product. Devargh talked about his passion for watching movies and how it led him to choose ...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
