In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
32 - The Changing Landscape of Design in India - with Vyasateja Rao
Groundbreakin
1 hour 25 minutes
2 years ago
32 - The Changing Landscape of Design in India - with Vyasateja Rao
For this episode, We have the amazing Vyasateja Rao, founder of Analogy Design, a product design and innovation studio based in Bangalore, India. Vyasateja shares his inspiring journey of learning design in the United States and returning to India to establish a successful design business. Throughout our conversation, we delved into the changing landscape of design in India and explored the exciting opportunities for design education to improve in the country. We also explore the valuable in...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
