In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
29 - Industrial Design for the future - with Puneet Nagi
Groundbreakin
1 hour 8 minutes
2 years ago
29 - Industrial Design for the future - with Puneet Nagi
For this episode of #Groundbreakin, we are thrilled to have Puneet Singh, an Industrial Designer with a passion for pushing boundaries and exploring new frontiers in design. Puneet brings a unique perspective to his work, one that is detail-oriented and forward-thinking. During our conversation, we discussed his vision for the future of industrial design, including his approach to designing for robotics, as well as the critical role of industrial designers in sensitive projects such as those ...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
