In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
23 - Shaping a Creative's Journey - with Benjamin Maclaren
Groundbreakin
1 hour
2 years ago
23 - Shaping a Creative's Journey - with Benjamin Maclaren
For this episode of #Groundbreakin, We sit down with Benjamin Maclaren, a designer by day for the Australian government on sensitive projects and a community leader at CaseStudy.club by night. Benjamin shares his creative journey hopping careers and the challenges he faced along the way. He also delves into his role as a community leader at CaseStudy.club, a platform offering curated UX case studies and a community of high-level creatives from companies like Apple, Google, and Spotify. Don't ...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
