The Future of Grocery: The Emotional Science Behind Why We Shop — How Smell, Design, and Human Connection Are Shaping Retail

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Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

George Goodwin

24 episodes

2 days ago

Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business. GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve. Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence. Learn more at www.innovaragency.com or reach us at marketing@innovarmarketing.com. #InnovarAgency #GroceryPulse #ItsAGoodwin

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The Future of Grocery: The Emotional Science Behind Why We Shop — How Smell, Design, and Human Connection Are Shaping Retail | George Goodwin x Kevin Kelley

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

1 hour 2 minutes 26 seconds

2 weeks ago

The Future of Grocery: The Emotional Science Behind Why We Shop — How Smell, Design, and Human Connection Are Shaping Retail | George Goodwin x Kevin Kelley

In this episode of the GroceryPulse Podcast, host George Goodwin sits down with Kevin Kelley, Co-Founder of Shook Kelley, to explore the future of grocery through the lens of emotional science, design, and human connection.

They uncover how smell, sensory engagement, and behavior architecture influence consumer decision-making — and why successful grocers are moving beyond convenience to create meaningful, community-driven experiences.

From emotional shopping habits to the psychology of retail design, this conversation reveals how grocery stores can evolve into spaces that inspire loyalty, belonging, and purpose.

🎙️ Hosted by: George Goodwin — 4th-Generation Grocer & Founder of Innovar Agency
🎧 Guest: Kevin Kelley — Retail Design Expert & Co-Founder of Shook Kelley

Chapters

00:00 Introduction to Grocery Podcasting and Community Impact

02:46 The Importance of Local Grocery Stores

05:29 Consumer Behavior and Emotional Shopping

08:08 The Role of Community in Retail

10:47 The Evolution of Retail Design

13:26 The Need for Human Connection

16:23 Understanding Consumer Experience

18:47 The Power of Sensory Engagement

22:03 Behavior Architecture in Retail

24:11 Creating Meaningful Retail Experiences

27:03 The Future of Grocery Stores

29:47 Final Thoughts and Advice for Grocers

Takeaways

Grocery stores serve as community hubs, providing more than just products.
Emotional connections drive consumer purchasing decisions.
Local grocery stores are vital for community engagement and support.
Designing retail spaces should focus on enhancing human interaction.
Sensory experiences, especially smell, play a crucial role in shopping.
Consumers are seeking meaningful experiences over mere convenience.
The future of retail lies in creating spaces that foster connection.
Understanding consumer behavior is key to successful retail design.
Community events can enhance customer loyalty and engagement.
Retailers must adapt to the changing landscape of consumer expectations.

Key Words and Topics:

future of grocery, grocery podcast, george goodwin, kevin kelley, shook kelley, grocery design, sensory retail, emotional shopping, consumer behavior, behavior architecture, human connection, retail innovation, grocery trends 2025, local grocery stores, sensory engagement, retail design psychology, meaningful experiences, grocery community

Sponsor:

⁠https://www.enjoykobu.com⁠

🔗 Links & Resources🎙️ GroceryPulse Podcast