In this episode of GroceryPulse, host George Goodwin sits down with design experts Adam Steinberg and Henry Casanova to explore the evolving world of CPG packaging and grocery retail design. Together, they dive deep into the importance of clarity in packaging, how consumer behavior drives design decisions, and why eco-friendly packaging is more than just a trend.
The conversation touches on the power of A/B testing and customer persona research, the balancing act of creative instincts vs. customer feedback, and how AI and digital printing technology are transforming the design landscape for grocery and CPG brands. Adam and Henry also share the critical role of brand consistency, the impact of rebranding on consumer perception, and what it really takes to create packaging that stands out on crowded grocery shelves.
Whether you’re a CPG founder, retail marketer, or design enthusiast, this episode is your front-row seat to the strategies, insights, and trends shaping the future of grocery and CPG packaging design.
Key Takeaways:
✅ Clarity in design is crucial for consumer understanding
✅ Brands have only 3–5 seconds to grab attention
✅ Eco-friendly packaging is increasingly important for customers and the planet
✅ Digital printing technology unlocks innovative design possibilities
✅ Color consistency is essential for brand recognition and trust
✅ Balancing customer feedback and creative instincts is an art
✅ Rebranding can make or break a company
✅ Consumer behavior and perception directly influence packaging success
✅ The human element in design can’t be replaced by AI
✅ Design is not a magic formula—it’s a thoughtful process
Chapters:
00:00 – Introduction to Design in Grocery and CPG
02:57 – The Importance of Clarity in Packaging Design
05:49 – Trends in Design: Simplicity and Eco-Friendliness
09:04 – The Role of Technology in Packaging Design
11:49 – Consumer Behavior and Shelf Visibility
14:58 – The Human Element in Design and AI
18:12 – Creating a Brand Story Through Design
20:58 – The Impact of Color and Consistency in Branding
31:21 – Understanding Customer Personas and Targeting
34:55 – Balancing Feedback and Expertise in Design
39:23 – The Impact of Rebranding on Consumer Perception
43:09 – Rapid Fire Insights on Design Trends
48:13 – Key Takeaways for CPG Founders on Design
🎧 Listen Now:
Want to be featured on GroceryPulse?
📧 Email us at podcast@innovaragency.com
Learn more by visiting https://www.kitprint.co/
📧 Email Adam atadam@kitprint.co adam@kitprint.co