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Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
George Goodwin
24 episodes
3 days ago
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business. GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve. Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence. Learn more at www.innovaragency.com or reach us at marketing@innovarmarketing.com. #InnovarAgency #GroceryPulse #ItsAGoodwin
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All content for Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers is the property of George Goodwin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business. GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve. Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence. Learn more at www.innovaragency.com or reach us at marketing@innovarmarketing.com. #InnovarAgency #GroceryPulse #ItsAGoodwin
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The Future of Grocery, CPG & Retail Media covering AI, Attention & Authenticity in Retail| Chase Binnie the CEO of Retailwire on GroceryPulse with George Goodwin
Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
59 minutes 10 seconds
2 months ago
The Future of Grocery, CPG & Retail Media covering AI, Attention & Authenticity in Retail| Chase Binnie the CEO of Retailwire on GroceryPulse with George Goodwin

What does the future of retail media look like?
In this episode of GroceryPulse by Innovar Marketing Agency, host George Goodwin sits down with Chase Binnie, CEO of RetailWire — the leading retail industry thought leadership platform with 1M+ monthly readers and 8 acquisitions under its belt.

Chase shares how he went from designing album art in high school to running a 23-year-old legacy media company that curates conversations with over 100 retail thought leaders. Together, George and Chase dive into:

  • 🚀 How RetailWire became a trusted voice in grocery & CPG

  • 🛒 The role of media & storytelling in shaping retail strategy

  • 🤖 Why AI is both an opportunity and a challenge for grocers & brands

  • 💡 How authentic, founder-led voices drive trust and customer loyalty

  • 📈 Why 67% of retail execs use digital media to guide business decisions (NRF)

  • 🌎 The rise of retail roundtables & peer-to-peer knowledge sharing

Whether you’re a grocer, CPG founder, retail operator, or marketer, this conversation will give you fresh insight into how media, community, and technology are reshaping the future of retail.


00:00 – Welcome to GroceryPulse01:01 – Meet Chase Binnie, CEO of RetailWire03:00 – RetailWire’s 23-Year Journey & 1M Readers06:00 – How Media Shapes Grocery & CPG Decisions09:00 – AI in Retail: Hype vs. Real Value12:00 – Founder Stories & Authentic Branding18:00 – The Rise of Roundtables & Peer Learning23:00 – Pepsi x Poppy & the Power of Founder-Led Brands26:00 – Marketing, Attention & the Human Element30:00 – Leadership, Creativity & What Makes Chase Smile36:00 – The Future of Retail Media & RetailWire’s Next Moves


🌐 Learn more about RetailWire → retailwire.com
📧 Connect with Chase Binnie → LinkedIn / sales@retailwire.com

🎧 Listen to more episodes of GroceryPulse → Spotify | Apple Podcasts | YouTube
📧 Be Featured on GroceryPulse → marketing@innovaragency.com

🥤 Our Sponsor: Kōbu Kombucha Powder – Fuel your gut health, hydration & energy in one refreshing stick.
Preorder now → enjoykobu.com/pages/preorder

⏱️ Chapters🔗 Resources & Links

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business. GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve. Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence. Learn more at www.innovaragency.com or reach us at marketing@innovarmarketing.com. #InnovarAgency #GroceryPulse #ItsAGoodwin