
What does the future of retail media look like?
In this episode of GroceryPulse by Innovar Marketing Agency, host George Goodwin sits down with Chase Binnie, CEO of RetailWire — the leading retail industry thought leadership platform with 1M+ monthly readers and 8 acquisitions under its belt.
Chase shares how he went from designing album art in high school to running a 23-year-old legacy media company that curates conversations with over 100 retail thought leaders. Together, George and Chase dive into:
🚀 How RetailWire became a trusted voice in grocery & CPG
🛒 The role of media & storytelling in shaping retail strategy
🤖 Why AI is both an opportunity and a challenge for grocers & brands
💡 How authentic, founder-led voices drive trust and customer loyalty
📈 Why 67% of retail execs use digital media to guide business decisions (NRF)
🌎 The rise of retail roundtables & peer-to-peer knowledge sharing
Whether you’re a grocer, CPG founder, retail operator, or marketer, this conversation will give you fresh insight into how media, community, and technology are reshaping the future of retail.
00:00 – Welcome to GroceryPulse01:01 – Meet Chase Binnie, CEO of RetailWire03:00 – RetailWire’s 23-Year Journey & 1M Readers06:00 – How Media Shapes Grocery & CPG Decisions09:00 – AI in Retail: Hype vs. Real Value12:00 – Founder Stories & Authentic Branding18:00 – The Rise of Roundtables & Peer Learning23:00 – Pepsi x Poppy & the Power of Founder-Led Brands26:00 – Marketing, Attention & the Human Element30:00 – Leadership, Creativity & What Makes Chase Smile36:00 – The Future of Retail Media & RetailWire’s Next Moves
🌐 Learn more about RetailWire → retailwire.com
📧 Connect with Chase Binnie → LinkedIn / sales@retailwire.com
🎧 Listen to more episodes of GroceryPulse → Spotify | Apple Podcasts | YouTube
📧 Be Featured on GroceryPulse → marketing@innovaragency.com
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