In this episode of Grocery Pulse by Innovar Agency, host George Goodwin sits down with Bob Reeves, Executive Vice President and Associate Publisher at Shelby Publishing. As a grocery media expert and USC Food Industry Management Program alumnus, Bob shares insights from over two decades of documenting and influencing the grocery industry. The conversation dives into the critical role of grocery media in shaping industry trends and decisions, exploring: Bob’s journey from grocer to media professional and his passion for elevating the industry. The Shelby Report’s impact on connecting manufacturers, wholesalers, and retailers through regional insights and trend forecasting. Why staying informed through industry media is essential for grocers aiming to adapt to market changes and drive growth.
Listeners will gain actionable advice on leveraging grocery media for better decision-making, building partnerships, and staying ahead of industry trends as we approach 2025.
Key Takeaways:
- Engage with trade publications like The Shelby Report to stay informed. - Use media insights to navigate challenges, spot opportunities, and drive innovation.
-Don’t underestimate the power of industry events and networking.
Shelby Reports Article mention in the podcast: https://theshelbyreport.com/2024/10/02/goodwin-sons-market-reopens-in-crestline-ca/
Emails us:
Host: George Goodwin
george@innovaragency.com
Questions: podcast@innovaragency.com
Guest: Bob Revees
rreeves@shelbypublishing.com
Executive Vice President, Associate Publisher, West Regional Director
Subscribe to https://theshelbyreport.com/