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Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
George Goodwin
24 episodes
3 days ago
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business. GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve. Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence. Learn more at www.innovaragency.com or reach us at marketing@innovarmarketing.com. #InnovarAgency #GroceryPulse #ItsAGoodwin
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All content for Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers is the property of George Goodwin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business. GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve. Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence. Learn more at www.innovaragency.com or reach us at marketing@innovarmarketing.com. #InnovarAgency #GroceryPulse #ItsAGoodwin
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Beyond Organic: How Alexandre Family Farm Became America’s First Certified Regenerative Organic Dairy
Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
1 hour 3 minutes 57 seconds
5 months ago
Beyond Organic: How Alexandre Family Farm Became America’s First Certified Regenerative Organic Dairy

In this episode of GroceryPulse, host George Goodwin speaks with Blake and Stephanie Alexandre of Alexandre Family Farm, the first certified regenerative dairy farm in the U.S. They share the inspiring story of building a family farm rooted in stewardship, nutrition, and sustainability—and how their mission is reshaping the dairy industry.


From the power of regenerative farming practices that restore soil health to the nutritional benefits of A2 milk, the conversation uncovers how Alexandre Family Farm is redefining what dairy can be. Blake and Stephanie reveal the challenges of maintaining transparency in their production process, why they see farming as a partnership with the environment, and how their faith and family values shape everything they do.


You’ll also hear about the personal stories from customers whose lives have been transformed by A2 milk, and why partnerships with retailers are essential for expanding this movement. For the Alexandres, it’s not just about milk—it’s about building a legacy of healthier families and a more sustainable planet.


Key Takeaways:✅ Regenerative farming improves soil health and biodiversity, leading to healthier cattle and milk.✅ A2 milk offers unique nutritional benefits and easier digestion for many consumers.✅ Healthy soil → healthy cows → healthy people.✅ Transparency and authenticity build consumer trust.✅ Partnerships with retailers are key to growing impact.✅ The Alexandres’ faith and family values are woven into every aspect of their business.✅ Personal stories show how quality milk can truly change lives.✅ Sustainability isn’t optional—it’s essential for future generations.✅ Investing in children’s nutrition is an investment in their future.✅ Their brand is about more than products—it’s about a lifestyle and a mission.


Chapters:
00:00 – Introduction to Alexandre Family Farm
03:02 – Building a Strong Partnership
05:55 – The Founding Story of Alexandre Family Farm
08:59 – The Importance of Soil and Regenerative Farming
12:00 – Nutritional Benefits of A2 Milk
14:50 – Innovative Practices in Dairy Farming
17:53 – The Role of Cows in Regenerative Agriculture
20:57 – Challenges and Motivation in the Dairy Industry
24:06 – Legacy and Community Impact
26:55 – Faith and Purpose in Farming
39:36 – The Philosophy Behind the Product
44:01 – Building a Legacy Through Nutrition
49:51 – Consumer Connection and Personal Stories
55:48 – The Importance of Transparency and Quality
01:00:38 – Personal Insights and Reflections

🎧 Listen Now:

  • Spotify

  • Apple Podcasts

Want to be featured on GroceryPulse?
📧 Email us at podcast@innovaragency.com


⸻


Want to Visit or Send Us Mail?


Farm & Office:

8371 Lower Lake Road

Crescent City, California 95531


Farm Store & Egg Ranch:

7955 Bailey Road

Crescent City, California 95531

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business. GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve. Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence. Learn more at www.innovaragency.com or reach us at marketing@innovarmarketing.com. #InnovarAgency #GroceryPulse #ItsAGoodwin