Born and raised in Oklahoma, Elise Southerland’s path has been guided by storytelling, hard work, and the western way of life. From her start as the Bullfighters Only Sideline Reporter in college to her current role as On-Air Host of Western Sports Roundup on The Cowboy Channel, Elise’s career has come full circle.

In this episode, she shares how building connections and saying “yes” to every opportunity helped shape her journey—from working in college athletics and the National Cowgirl Museum and Hall of Fame to finding her dream role in western media. Elise also reflects on the family members who inspired her and offers heartfelt advice to young adults on pursuing growth and building their careers.