In this episode of Grit Branded, Brad Pryor sits down with Devin Marcum, President of Resistol, to talk about what it takes to lead one of the most iconic brands in the western world. Devin shares how his upbringing on a feed yard shaped his work ethic, his responsibility to care for Resistol employees like family, and his advice for young adults building their careers. He also gives an inside look at creating product collections with George Strait, Lainey Wilson, and Cody Johnson, plus a sneak peek at the new gold hat patch debuting at the NFR—honoring Resistol endorsees who’ve earned world titles.