Ep. 53: Behind the Brand: A Conversation with Mary Jane Carpenter

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Grit Branded

61 episodes

4 hours ago

Having GRIT means possessing a combination of passion and perseverance. It involves maintaining effort and driven passion over years despite failures, setbacks, and plateaus in progress. People with GRIT are often labeled as resilient, hardworking, & able to stay focused on their objectives even when faced with challenges. Journey with Brad Pryor as he discovers what GRIT is for people from every walk of life.

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Personal Journals

Society & Culture

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Ep. 53: Behind the Brand: A Conversation with Mary Jane Carpenter

Grit Branded

30 minutes 40 seconds

1 month ago

Ep. 53: Behind the Brand: A Conversation with Mary Jane Carpenter

In this episode of Grit Branded, Brad Pryor talks with Mary Jane Carpenter, a marketing leader with more than 30 years of experience shaping western and outdoor brands. From Mossy Oak and BowTech to Stetson, Resistol, and Charlie1Horse, Mary Jane has left her mark through innovative brand building, sponsorships, and event strategy.

A lifelong horsewoman and founder of Ride West Marketing, she continues to lead Resistol’s marketing while championing the western lifestyle. Brad and Mary Jane dive into her work with Resistol, the growth of the Resistol Rookie Roundup, and what’s ahead for the PRCA as it approaches its 40th anniversary.