In this episode of Grit Branded, Brad Pryor sits down with master craftsman and Western industry staple, Kerry Kelley. From launching Kerry Kelley Bits & Spurs in 1995 to building a full-time team and acquiring an East Texas foundry, Kerry shares how he’s built a legacy rooted in quality, craftsmanship, and family values. They dive into the evolution of his business, his deep love for the craft, and how he’s grown the operation without ever compromising on quality.

A proud Weatherford native, Kerry reflects on the vital role his entire family plays in the business—from his wife to his kids—and how staying true to the Western way of life keeps him grounded. Whether he's in the shop or team roping on the ranch, his passion for the cowboy lifestyle shines through in everything he does.

Tune in to hear how one man’s dedication to tradition, family, and community shaped a brand that continues to leave its mark on the Western world—and beyond.