Leaders often ask the question of how do I get people engaged and bought in to my vision for the future? We know where we want to go and want others to go with us; however, we struggle to find the right way to get others as excited as we are. This question, “How do I convey a compelling vision for the future,” is one many have asked, and one we will be answering today.

First and foremost, what’s in it for them? The universal rule of sales and business of know your customers and offer a solution that solves their need applies here as well. When we know what’s in it for others, what they value, how that is met, the positive impact upon them, etc., it makes it a lot easier to speak to it. This simple yet fundamental piece is the corner stone of crafting a compelling vision for the future.

Join me as I dive into other key elements to not only craft a compelling vision, but also be able to convey it while getting others onboard.