Too often do we play a guessing game around what our employees want. We brainstorm, talk to our colleagues, and spend hours trying to figure out this question and end up missing the mark, implementing strategies that don’t work. The reason behind this is that we forgo business 101.
Business 101 begins with knowing who our customers truly are. Not just their demographics, but also, what they want, what they need, how they think, how they feel, what they are truly looking for, what they say to themselves, and so on. Business 101 is about intimately knowing who we want to serve.
Our employees are no different!
When we flip the way we think about our employees and treat them like customers, we create a clearcut path to not only engaging them, but also motivating them! This way of thinking is crucial for overcoming the pitfalls of guessing.
Join me as I break down a tried-and-true approach to engaging and motivating our employees as an organization.
