In this episode, Mariah shared her unique approaches to content creation, exploring the ease and effectiveness of podcasting as a marketing channel. She reflects on her business pivots and the transition to a new business structure that allows for more spaciousness and personal growth, discussing her transition from a CEO role to a Creator-Founder role. She also shares her desire to experiment and try new things, which led her to downsize her team and focus on her own creativity. So much amazing learning in one episode; what a treat!
Links
Chapters
- (00:00) - Mariah Interview
- (00:13) - Building a neurodivergent friendly business
- (02:25) - How do you know when you're in a good or bad creative cycle?
- (04:31) - How do you evaluate where a project or idea might fit in your business?
- (12:34) - How Mariah made a podcast be an easy lift
- (17:48) - How did Mariah land on podcasting as her main platform?
- (21:43) - What is the structure of Mariah's current business?
- (36:10) - How did you learn that you wanted to be a creator and not a CEO?
- (46:31) - Being a destroyer and not always a creator
- (50:55) - What does your current iteration look like?
- (54:29) - Why would you intentionally avoiding big opportunities?
- (01:05:56) - Do you use any AI tools in your work currently?
- (01:07:07) - What's the best way for people to find out more about Mariah Coz?
Takeaways- Creating a neurodivergent-friendly business involves designing processes and systems that accommodate individual needs and mental health challenges.
- Focusing on substance over aesthetics in content creation can lead to faster and more efficient production.
- Podcasting can be an easy and effective marketing channel, providing a platform for sharing ideas and connecting with an audience.
- Transitioning from ads to podcasting can offer more freedom and flexibility in content creation and delivery.
- Reevaluating roles and creating spaciousness in business can lead to personal growth and a more sustainable approach to work. Transitioning from a CEO role to a creator role requires making changes to the way programs are delivered and the structure of the business.
- Embracing change and experimentation is essential for personal and professional growth.
- There is a difference between a "Creator" founder and a CEO, and it's important to understand one's own strengths and desires.
- The creator CEO role requires elasticity and the ability to transition between different roles and responsibilities.
- Fear of visibility can hold back growth, but saying yes to new opportunities can lead to personal and professional development.
Creators & Guests
