Today on the Grey Matters podcast, Brian and Scott discuss Ethics, Aesthetics, and Functionality, and how these three crucial components create a total brand experience. We’ll be shouting out some trailblazing New Zealand brands who are nailing these remarkably well, garnering national and international attention and acclaim, and talking about the lessons we can all learn from their successes. Joining them in this episode is Dr. Paul Winton from Temple Capital Investments. We’ve had the plea...
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Today on the Grey Matters podcast, Brian and Scott discuss Ethics, Aesthetics, and Functionality, and how these three crucial components create a total brand experience. We’ll be shouting out some trailblazing New Zealand brands who are nailing these remarkably well, garnering national and international attention and acclaim, and talking about the lessons we can all learn from their successes. Joining them in this episode is Dr. Paul Winton from Temple Capital Investments. We’ve had the plea...
Marketing just isn’t as effective as it used to be. As digital technology matures alongside the generations who grew up with it, more and more brands are finding it difficult getting a message to cut through the clutter. Whilst effective in the past, the crowded and fragmented media landscape of today makes the average marketer’s job substantially more difficult than it used to be. People curate their own consumption and only see what they want to see. But old habits die hard; agencies still ...
Grey Matters – Business, Strategy & Design
Today on the Grey Matters podcast, Brian and Scott discuss Ethics, Aesthetics, and Functionality, and how these three crucial components create a total brand experience. We’ll be shouting out some trailblazing New Zealand brands who are nailing these remarkably well, garnering national and international attention and acclaim, and talking about the lessons we can all learn from their successes. Joining them in this episode is Dr. Paul Winton from Temple Capital Investments. We’ve had the plea...
