OpenAI's Sora app enables users to create hyperreal AI-generated videos, leading to rapid growth and widespread content sharing. The app's features allow face and voice scanning, text-prompted video creation, and face insertion into videos. Rights holders, families, and agencies have raised concerns about unauthorized use of likenesses and copyrighted material, prompting OpenAI to implement opt-in policies and explore revenue sharing. Companies like CMG Worldwide partner with deepfake detection firms to monitor and remove unauthorized content. Experts highlight risks of misinformation and identity misuse, while OpenAI increases content moderation and allows removal requests for likenesses. Business leaders are advised to monitor AI policy changes and digital ethics as synthetic media evolves.

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